Google Landing Page Score

Top 3 Guaranteed Ways To Improve Google Landing Page Score

Every time you unleash your adwords campaign, Google will automatically grade your keywords in 3 ways - Great, OK or Poor...depending directly on your Google Landing Page Score and will decide how much you need to pay for that keyword. Even if you are the only one bidding for that Keyword, if your score is Poor, you will have to pay a higher minimum bid, sometimes 50% higher than others.

#1 Keyword Selection for high Google Landing Page Score

Your keywords must be relevant to the product or services you are promoting Instead of brainlessly whacking 1000s of unrelated keywords (where half of them are mostly irrelevant) it is better for you to go after keywords that are highly related and targeted to your product. Google also provides "Site related keywords" tool within your AdWords account. By using keywords that Google itself think is relevant will definitely improve your Google landing page score You can also use this tool to check your competitor's landing page to see their related keywords. Make sure you are using Negative Terms in your ads. I like to use "Exact Match" or "Bracketing" vs Broad keyword match because you can get more targeted traffic with the brackets. Monitor your keywords over time and delete the ones that are not getting clicked on.

#2 Write Quality Ad For High Google Landing Page Score

Use some great headlines to get searchers attention and always place your keyword into the headline. I have always seen a high CTR when I either include "How to", a question Mark or Numbers in the headline. The 2nd line of the ad should always tell a Benefit. If you are selling the audio converting software your benefit might be "Convert files 40% faster". A call to action should be in place and clearly presented to your customers. Google wants you to be clear and not tricking the visitor into thinking that "on the other side" of the click ie "Free Trial of Software" - people is trying to get a free software trial period. Google puts a lot of attention to your URL relevancy and Google has suggested that you capitalize the 1st letter of each word in your display url. My display URL might be "1010AdwordsQualityScore.com" - Plainly looking at the URL, you know my product or services. I am promoting a secret to get 10/10 Great score with Google Adwords.

Lastly - Get A Good Landing Page for Best Google Landing Page Score

Google always check on the landing page relevancy. Your landing page must reflect relevancy between your keyword and your ad so if you put Google Guide in your ad , you better be selling some type of Google information.

Title Tag of your landing page must include your keyword and DONT even try to stuff your title tag with keywords - "Buy Audio Converting Software, we have best Audio Converting software, convert your audios" - that smells and looks like spam to Google. Make sure your Description Meta Tag also includes your keyword and is relevant to your landing page.

Your H1 must include your keyword and must be relevant to the rest of the site. Try to use H2 and H3 and include your keyword as well and get a higher Google landing page score. A bit of other great tips is to always add a Contact Us and Privacy Policy links.

The only secret to get a high Google Landing Page Score is to have 100% relevancy on your landing page. Check out www.1010AdwordsQualityScore.com. It shows you how a website gets from 7/10 to a Great 10/10 Google landing page score.